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LinkedIn

12th April 2018

LinkedIn

LinkedIn doesn’t work.

LinkedIn is dying.

LinkedIn will die now that it is owned by Microsoft.

No one gets real results from LinkedIn.

I hear these types of comments so often, I could get sick and become a bit brain dead just thinking about them.  Why?  Because I see far too many people driving insane numbers and results through the platform, generating new leads, creating opportunities and developing valuable relationships.

Take Oleg Vishnepolsky, for example.  Less 2 years ago, he had under 10k followers and connections.  At the time of writing this article, he has grown his follower count to 500k+ and over 30000 connections. His posts get 1000’s of views, likes and shares, while hundreds of comments are typical on every post.  He has become very influential on the platform, through regularly posting and engaging correctly.  Or Steve Blakeman, Dustin McKissen and Alexandra Galviz to name just a few local and international success stories.

So not only is there anecdotal evidence from the personal experiences described briefly above and from my own experience, but also from LinkedIn’s own data.  40% of members use LinkedIn daily. 43% of LinkedIn users are in decision making roles and most of the FTSE 500 CEO’s are actively engaging on the platform.  With over half a billion users worldwide and with London being one of the most LinkedIn connected cities in the world, the opportunities are endless.

The real question is not, ‘does LinkedIn work?’ but rather, ‘Do you work LinkedIn?’

As an early adopter and an avid user of social media, if I were forced to choose a social networking site which is best for my business, it would hands down have to be LinkedIn. Yes, over Facebook, Twitter, Google+, Instagram, YouTube and myriad of other social media sites.  And that even after all the changes and challenges that have been associated with the Microsoft buyout.

However, I get asked by clients regularly whether it is still a relevant platform for marketing and as a business tool in 2018?  The simple answer is yes. 

LinkedIn is by far my best source of new connections, leads and business.  I can directly attribute at least 80% of my consistently gained new business over the past six years to LinkedIn.  And even on the top end paid platform, this is an incredibly inexpensive option in my overall marketing efforts.  I have gained clients from countries outside of the UK at almost no cost at all.

Like with everything communication related, you have to put up with some spam mail, posts and connection requests, but you have to put up with junk through the regular mail anyway as well as through email, Facebook and almost every other marketing platform available.  And yes, some people use the platform like a second tier version of Facebook for adults, with posts about their dogs and the meal they had yesterday, which can be extremely frustrating, but then that is life.  Nothing is without frustration.

Like all forms of marketing, if LinkedIn is not used correctly by you, it will not be a relevant to you.  The fact is the platform is only as relevant in 2018 as you allow it to be.

So how can you ensure it is more relevant for you right now?

Here are 3 simple tips which will help you begin to get the most LinkedIn has to offer.

  • Know what you want out of the process.  By knowing what you want out of LinkedIn will help you formulate a strategy to use it correctly.
  • Interact consistently.  That does not mean living in the platform all day, every day but rather looking for relevant content which has been published in your newsfeed and liking or commenting in a constructive way.  Engagement is the name of the game.
  • Contribute consistently.  Share your expertise, experience and knowledge through the posts and articles you write.  Again, this does not need to take hours and hours every day.  My friend, Oleg Vishnepolsky, spends less than 10 minutes a day co.

So, is LinkedIn still relevant in 2018? Unquestionably yes!  Is it relevant for you?  Only you can answer that question. 

 

Vic Williams is a motivational speaker, trainer, author and business growth strategist. He founded The Audacious Company in 2011. You can find him on LinkedIn here.

 

 

 

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