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Attracting Candidates – What Benefits Do You Offer?

3rd October 2019

Attracting Candidates – What Benefits Do You Offer?

Every business naturally wants the best possible candidates. But there are very few candidates about – and even fewer top candidates. If top candidates do come on the market, they’re snapped up very quickly.

So how do you make sure those exceptional candidates are attracted to your business?



It’s all about the package…

In the past, simply offering a competitive salary would have been enough to reach the best candidates. Nowadays, however, it is about so much more than that. There is often little to no discrepancy between the salaries offered by different companies filling the same role. Some companies will even let the candidate dictate their salary, within reason.

So how are you meant stand out? It’s all about the package you offer.

Here we look at some of the additional benefits you can when hiring.

Holiday Entitlement

By law, employees are entitled to 28 days paid holiday per year. For most companies, this is inclusive of bank holidays. In reality, offering this as a benefit is wildly unattractive. Most companies offer 33 days paid entitlement, including bank holidays. This is what over half of all private sector companies, eight in ten public sector and 71% of not for profit companies offer.

So, to attract the best candidates – in fact, to be an attractive proposition to any candidate – this is the minimum you should be offering.

You can of course of more – some companies now offer unlimited holiday in a bid to increase happiness and productivity! However, it is more common to offer incremental increases in line with length of service. The works well for employee retention.

It is not uncommon to find some businesses offering holiday buy back schemes. These allow employees to buy additional days holiday out of their salary. The benefits of this? Employees can take longer breaks if they need, it reduces absenteeism and it saves you money on wages and NI contributions!

Flexible/Home Working

Home working is something that is becoming more and more common in the benefits package. With the increases in technology and the ability to work remotely, working from home is increasingly popular. Allowing this, even if it’s just on odd occasions or for one day a week, could prove very attractive to the best quality candidates.

Flexible working is also becoming more prevalent. Many people are keen to work outside the standard 9-5 office hours. Some like to start at 7am, so that their day is done by about 3. Some need to work outside office hours for other reasons – for example childcare. Offering the opportunity for flexitime is a massive draw and is something you should give serious consideration to if you want to attract the best of the best.

Employee Discounts

Negotiating employees discounts, whether at local stores or using schemes like Perkbox, are great ways to attract the best staff.

These discounts could be general or specific to the employee in questions. For example, you could offer contributions towards childcare, free or discounted gym memberships or shopping vouchers.

The good news is most of these discounts – particularly with regards to local businesses – will be free or very cheap. If your employees are getting discounts, they’re more likely use that business and therefore they will be increasing their customer base and brand awareness. It’s a win-win.

Continuous Personal Development (CPD)

People want to keep on developing, improving and learning. So, help them.

Offering CPD opportunities, such as paid for qualifications or training, will be an attractive proposition to quality candidates, as well as helping retention. Employees who see progression and development within the company will be keen to get their foot in the door and join a company where they see a long-term future.

The Options Are Endless!

There are plenty of other ideas you can choose from, or you could come up with some of your own. Many companies offer unique benefits to their employees – it’s a great way to stand out.

The important thing is that you have some clear benefits and they are obvious to the candidate when applying. They could be the deciding factor in a quality applicant choosing you over another business.





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