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How important is company culture?

27th February 2020

How important is company culture?

Very, in a nutshell.

Company culture is vital on two fronts: attraction and retention.

Fostering a connected, happy and transparent culture within your business will save you money, find the best talent and help raise productivity.

How much do job seekers value culture?

We are well into 2020 now and much of the countrywide workforce is now made up of Millenials and Gen Z employees. New employees coming into the working world are predominantly from these generations.

These younger workers values are different to older generations. Whereas in decades past, salary and job responsibilities have been the main features of attraction, this is no longer the case. As well as worrying about the ethics and values of a business and the benefits they offer, company culture is a crucial draw.

In tandem with this, as we’re sure you are aware, we are currently in a candidate short market. Top applicants are taking their pick from job offers. It is usually the company with best overall package – salary, ethics, benefits and culture – that prove most attractive to them.

So how much do job seekers value culture? A lot, is the answer.

What about current staff?

As we said earlier, having a great company culture doesn’t just benefits attraction, but also retention. Retaining your current staff is a much more efficient way of running a business that constant turnover – it saves time and money on sourcing, interviewing and training new team members.

In order to retain your staff, it’s important that they feel happy and valued as team members. Having a transparent, autonomous and friendly culture within your team will do this.

There is also common agreement that a happier company culture will result in more productive staff. Employees will be more engaged and motivated, whilst also feeling more emotionally healthy. These are all factors that impact on the quantity and quality of work produced.

Having happy, engaged staff does also link back to attraction ability. People talk – employee, and ex-employee, referrals and review on- or off-line could be the final piece of the puzzle encouraging people to join. Or it could be the killer moment that puts them off! They will be interested in the opinions of those who have experienced it. That’s why it is so important to treat your staff correctly – you will reap the rewards!

What can you do to improve company culture?

Many people think a good company culture can be made simply by organising the odd team building event, but it is much deeper than that.

Trust and Respect

Company cultures are built on trust and respect. Micro-managing will not help, although it is of course required in some situations. In general, employees want to be trusted to get on and work autonomously.


Offering flexibility is also important. Sometimes an employee may need to leave a little bit early or come in later for a certain reason. Allowing them to do this and trusting them to still complete the work they need to do, will show that you value them and result in a happier workforce.

Team working

Encouraging engagement and collaboration between employees helps them to form bonds. Creating a good culture means creating an environment where employees look forward to coming into work. The people they work with and how well they get on is vital to this. Bonds are only formed if they are allowed to grow and working closely with each other is a great way of helping this.


Rewarding good work will help show employees they are valued. Maybe someone has just closed an important sale or finished a big project. Buying them a box of chocolates or a bottle of wine takes little effort but will show that staff member that you care and appreciate what they’ve done. Remember that everyone is motivated by different means – for some the reward may just come from you telling them face to face how happy you are with their work. Reward doesn’t always have to come in the form of money. Sometimes an act or a gift shows appreciation more.

There are many other ways to foster a strong company culture. If you don’t think yours is great, or could be improved, make it a priority. You will not regret it.





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