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18th April 2019


If anyone had suggested to myself or my parents that one day I would be running a multi-million pound, multi-site, multi-award winning business of my own, winning awards for entrepreneurship and best business, we would never have believed them.

I was self-doubting, a ‘yes girl’ and rather timid. Nothing like the woman that people see today!

Helen and the team at Red Berry Recruitment’s 10 Year Party

What’s the secret to success?

The secret of my success and personal growth is hard work and determination. Using knock backs to make you strong, such as when people say you can’t do something, but you know you can. Also, having integrity and treating people the way you would want to be treated.

I don’t think or look at myself as being successful. I love recruitment and I took a gamble. It’s had massive ups and downs – what business doesn’t – as have I during the past 12 years!

There’s been evenings, weeks and months when I have wondered if what I am doing is the right thing. And then I’ve had days, weeks and months of thinking this is why I do it! It’s a roller coaster of emotions.

The journey

I have been fortunate to work with some amazing people, with many becoming friends. I learnt fast that you can’t do it on your own. You need to ask for help, it’s not a bad thing to admit or recognise you don’t have the skill set, or ability. If fact, it would be arrogant of anyone if they thought they could.

When I first started Red Berry Recruitment in January 2007 I did it all, painted the offices, designed the logo, did lots of door knocking etc.! But I soon realised I needed support, so I took two staff on in the March. We launched in the April 2007 and by the end of the year we were a team of 5.

12 years later, we have 3 strong offices in Somerset. I have 15 staff members, we’ve won or been shortlisted for over 45 company or personal awards and still I enjoy what I do. Whilst I miss the day-to-day recruitment, I still go out and see clients and have been known to screen candidates. I think it’s important to keep my hand in. We’ve also just launched a new Executive Search division, as I feel there is a gap in the market.

The cause of success

I think success for myself and Red Berry is down to a strong vision and brand, firm but fair attitude with people and – as I said at the start – integrity. Being honest, loyal and caring with a bit of quirkiness helps! I love the marketing and PR side and I’m not afraid to promote my company in front of the camera, which has helped with the profile for myself and the business.

I have learnt to trust my instincts. When others try and persuade you not to do or say something, you need to be true to yourself. There are still moments of doubt. Sometimes I question my decisions etc. But being an MD isn’t about everyone liking you. It’s about respect and great leadership and if they like you, then that is obviously a bonus.

I think successful people get things done but also spot talent and opportunities within others. I couldn’t have grown my company without the support of others around me.





December 2019
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